Why Your Side Hustle Hasn’t Taken Off And What You Should Do About It

side hustle

We’ve all been there — thought of a good idea and jumped right in without really having a clear plan of how we’re going to make our side hustle a success. We figure what we lack in knowledge we can make up for with enthusiasm, right? Wrong!

The truth is, that “build it and they will come” mentality is only for a lucky few. I know what you’re thinking — you’ve been working tail off and still you hear crickets. Have you considered that maybe it’s not a matter of effort, but something else getting in the way?

Like for instance…

Fear

What if you fail? Has that question crossed your mind? You’d be a fool not to worry a little, but don’t be so cautious that you fail before you even get started. Maybe fear has stopped you from investing in your business or from spreading the word to family and friends. I’m going to share with you a piece of wisdom my aunt shared with me– fear is for suckas (not suckers, but suckas) and no one has time for suckas! If you truly believe in your business then you will need to invest your time and money. If this is something you’re really passionate about, then you have a good chance of making it successful. Don’t count yourself out by letting doubt outweigh your passion!

You Think Advertising is the Same as Posting on Social Media

Everyone thinks that they can post pretty pictures detailing their products or services on social media and companies will be lining up to place an order. Again, it’s not impossible — just highly unlikely. You will have to pitch these companies and reach out to your ideal customers if you’re going to get your name out there and make your first sale. Consider sending at least 15 to 20 emails a day to get the word out about your product or to pitch your passion project. Remember…no pain, no gain!

You’re Hot and You’re Cold

You’re not the first one to jump into a project full steam ahead and then find yourself running on fumes midway through. Think of reaching your business goals as a marathon, not a sprint. It’s easy to lose motivation, but start by creating small goals for yourself like spending an hour or two each day on learning something new about your industry or working on some aspect of your product or service. To avoid burnout, delegate smaller tasks and focus on the big picture. 

At the end of the day, the best motivation is self-motivation. The only way to get your business up and running is by letting go of the fear and excuses that have been holding you back. If you want to turn your side hustle into something other than a hobby, you’ll have to work smarter and not harder. It’s likely your side hustle will take time to gain some traction, but won’t it be worth it once you cash your first check?

Image: Lindsay Adams Spinner

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